'Love your park, keep it clean': Brussels launches new anti-litter campaign

As warmer weather sees more people flocking to Brussels' parks and outdoor spaces, the region is launching a new campaign for public cleanliness.

With the slogan "Love your park. Keep it clean!", the campaign #WeArePark aims to tackle the issue of litter in the Belgian capital, particularly in its public outdoor spaces.

“Brussels’ parks are green oases in the heart of the city, perfect destinations for a walk, relaxing or meeting for a drink,” Brussels Environment said.

“You can do so much in the park that you would almost forget to throw your rubbish in the bin. But every bit of ‘forgetfulness’ has a negative impact on other users of the park, as well as maintenance staff, the environment and biodiversity.”

This is the third time that Brussels has launched the campaign, with the website Wearepark.Brussels updated to include new awareness-raising actions planned for May and June.

“Everyone can do their part to keep our parks clean and pleasant, adopting good habits and setting an example for the rest of the neighbourhood,” the website reads.

“So during your next park visits, remember to throw your rubbish in the bins. And when they are full, take it to the next bin or take it home. There you can sort and recycle it even better."

More than 460 tonnes of waste were collected in the regional parks last year. Although that amount is down 7.5% from 2021, Brussels Environment said there was more work to be done.

With the support of Fost Plus, it will be distributing campaign material on social networks, in Stib stations, throughout advertising spaces and in summer bars and local businesses.

Businesses will distribute paper bags to their customers so that they can take their waste home with them when the bins are full.

Fines for leaving rubbish behind can amount to €350. The campaign will run until mid-September.