Made in Asia: Fan favourite pop culture show at Brussels Expo from 7 to 9 March

The pop culture show Made in Asia returns to Brussels from 7 to 9 March offering an immersive experience for all fans of manga, anime, video games and cosplay.

Asian pop culture continues to take the world by storm and this annual event at Brussels Expo showcases the universe with a special focus on francophone influences. Guests include Japanese animators Chikashi Kubota and Katsuyoshi Nakatsuru, as well as French voice over actor Christophe Lemoine.

The show is packed with entertainment for all the family. Here are some of the activities and shows lined up that will appeal to children and teens. Note: admission is free for children under 11 years old.

• Disney magic: Pose with real Disney princesses such as Belle, Ariel and Elsa for a magical photo moment.

• The Great Pokémon Hunt: Find all the Pokémon hidden in the event and win exclusive prizes.

• Retrogaming and arcade machines: Both retro and timeless, the electronic sounds of arcade machines and retro video games aim to make the youngest dream and immerse the oldest in their youth.

• Become a voice actor for a day: Take the place of a real voice actor and lend your voice to your favourite characters. Watch the video, record your dialogue and admire the result on the big screen.

• Dragon Ball in real life: Meet the official artists of the Dragon Ball saga and dive into this universe with the whole family. Exclusive exhibitions, immersive photo booths, sublime sets and impressive cosplays transport you to the planet Namek.

• Korean bracelet workshop: Make a personalised bracelet with stylish Korean symbols.

• Origami: Discover the Japanese art of paper folding in authentic workshops where you will learn how to transform a simple sheet into a magnificent work of art.

• Traditional clothing: Sublime traditional Asian costumes are on show. Get dressed by professionals, take an unforgettable photo and travel a thousand miles away in an instant.

• Fan Meetups: What's better than sharing your passion with others? Sing Pokémon theme songs at giant karaokes, attend Genshin Impact cosplayer gatherings, admire K-pop shows, and more.

• Cosplay Parade: To experience Made in Asia 100%, dress up as your favourite character and join thousands of other enthusiasts.

Special guests

The highly appreciated ‘Dragon Ball’ section features Japanese animators Chikashi Kubota and Katsuyoshi Nakatsuru. As well as drawing for numerous Dragon Ball series, Kubota worked on One Punch Man, Full Metal Alchemist and the animated film Suzume, directed by Makoto Shinkai.

Meanwhile, Nakatsuru is famous for his involvement in the universe of Akira Toriyama's manga via Dragon Ball Z. Since then, he has become an animation director and continues to lend his magic touch to the anime.

French actor and singer Christophe Lemoine boasts an extensive repertoire, providing voice overs for characters in South Park as well as Sam Gamgee in Lord of the Rings. His video game voice acting track record is similarly impressive. He plays Mike in The Last of Us II, Vyv in Final Fantasy XV and Handsome Jack in Borderlands 3, in addition to reprising his roles in video game adaptations of films and series.

Made in Asia 2025
7-9 March
Brussels Expo
Place de la Belgique 1
Laeken