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Five Guys burger joint to open in Brussels this summer
American burger chain Five Guys will open its first Brussels restaurant inside City2 shopping centre on 1 July.
The hamburger joint - which Barack Obama once described as serving "the best burgers in the world" - launched in Antwerp last February and is now coming to the capital. As well as being accessible from City2, the restaurant will have its own entrance from Rue Neuve.
With its slogan "Create your taste", Five Guys offers four types of burger with about 20 toppings to choose from, allowing customers to create their own peronalised burger. Belgian prices for a meal will range from about €15 to €22.
In other fast food news, Kentucky Fried Chicken has given further details of its Belgian launch plans. It has awarded a contract to a franchisee, Benelux Food Group, to open 40 outlets in Brussels and Flanders.
The first KFC in Flanders will be in Wijnegem, near Antwerp. Another franchisee, Autogrill Belgium, is opening a KFC inside Brussels North station.
KFC is present in 115 countries and has 18,000 points of sale.
Comments
No, no, no, no KFC PLEASE!!!
Number one: NOONE calls it Kentucky Fried Chicken anymore.
Number two: Dear "Five Guys"..your name is ridiculous and so is your branding.
Number Three: Who is "Barack Obama" ?
Paradoxically, I've always been amused by people saying that "EVERYONE knows that...," or "NOBODY thinks that..." Even with widely accepted concepts, you can usually find ONE person convinced that the Earth is flat, for example.
Five Guys may have a ridiculous name (that is a matter of opinion), but it manages to grow internationally very fast and to establish itself as a major player in the fast food industry.
Point 3 reveals either pure ignorance or a refusal to acknowledge the existence of people with different opinions (or ethnicity?).