Primark doubles size of Rue Neuve store

Primark has unveiled a newly renovated Brussels flagship store on Rue Neuve - which has doubled in size, after taking over the former Hema shop next door.

The store's surface area has increased to 3,550m² and includes a new children's clothing department.

Primark Benelux sales director Kevin Tulip said: "Belgium is an important market for Primark and we look forward to continuing to be part of the communities where we trade."

Hema left Rue Neuve in 2017 to set up in the newly opened The Mint shopping centre at Place de la Monnaie.

The two units housing Primark and Hema were originally one - and used to be occupied by Marks and Spencer during its first spell in Brussels from 1975 to 2001.