New Belgian mobile operator pledges to be carbon-neutral

A new Brussels-based mobile operator by the name of Undo is promising carbon-conscious offerings to its customers.

Undo is an initiative from Brussels-based company Effortel. It has now launched in Belgium as an Mobile Virtual Network Operator (MVNO) – a telecom operator that does not have its own network but leases it from another player.

Undo will lease Orange's mobile network and it has pledged that with every new subscription, it will plant a tree in Congo.

Customers can use the app – which tracks the carbon footprint of mobile phone use – to offset their carbon emissions by contributing to CO2 removal initiatives or to the Congolese reforestation initiative Ibi Village.

“With Undo, we not only raise awareness of CO2 emissions, but the user sees directly the result of their ecological choices,” said general manager Laurent Bataille.

“It’s important to create user-friendly technological tools that allow everyone to contribute to major challenges such as climate change in a simple and very concrete way.”

Undo's offer consists of three options: 20 gigabytes of data, 500 call minutes and 100 text messages for €10/month; 40 gigabytes, unlimited call minutes and 100 text messages for €20/month; and 100 gigabytes and unlimited calls and texting for €30.

Undo said its offer aimed to appeal to a mainly young target group concerned with climate and sustainability.

Effortel is a specialist in MVNOs and operates in Europe, Africa, the Middle East and Asia.